Natural Shampoo Sulphate-Free with Organic Avocado & Quinoa


For: For fine, thick, coarse, straight, wavy, curly, tight curls, loose curls, tangly or frizzy hair.
Benefits: Sulfate-free shampoo made with gentle natural cleansers, maintaining a low-PH that cleanses hair without stripping strands of their natural goodness.
To Use: Suitable for daily use. Apply each product to wet hair. Gently massage shampoo, concentrating on the scalp, then rinse.
Follow with J&W conditioner for intense hydration, nourishment and damage repair. Suitable for daily use.
Tip: For hair that is extra tangled and unruly, start by applying conditioner to smooth and remove knots. Follow with shampoo + conditioner routine.

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SKU: JW-JWSKU01 Category:

Sulphate-Free Moisture Shampoo made with natural ingredients.
For: Suitable on hair types, especially dry, frizzy, brittle or damaged hair
When: Suitable for daily use
To Use: Wet hair before applying shampoo, as this helps to create the optimum condition for the shampoo to form a gentle lather. Apply a generous amount to scalp. Massage gently concentrating on the scalp, rinse, then follow with Jackson & Willow Detangle and Nourish Conditioner.

  • Our intense moisture blend, nourishes hair to reveal beautifully hydrated hair
  • Silicone-free and Sulphate-free gentle formula
  • Perfect for those with dry, unruly or flyaway hair.
  • Contains natural baobab protein, an Eco cert active with deep repair complex that helps to repair damage, increase hair strength, protect from UV-damage, moisturise dry hair and deeply nourishes for greater manageability. Instantly conditions for a softer, smoother feel
  • Gently scented with uplifting Organic rosemary, mandarin, lime and lavender essential oils.
  • Dermatologically tested and Approved
  • Certified Vegan
  • Organic ingredients are 100% Certified

Wet hair before applying shampoo, as this helps to create the optimum condition for the shampoo to form a gentle lather and also means you need to use less of the product.

Concentrating on the scalp, gently massage the shampoo to cleanse and remove dirt. Extracts of organic glycerin, quinoa, and baobab help to soothe the scalp and provide essential moisture and nourishment for the hair. Human hair and scalp has a pH balance of between 4.5 and 5.5. We have purposely formulated our shampoo at a low pH so as not to disrupt the natural pH of the hair.

Tip: for those days when hair seems extremely tangled, brush through as much as possible, or use fingers to separate knots, before applying shampoo or co-washing.

Our commitment is to source natural ingredients whenever possible. We champion the rise in natural botanical actives and their ability to compete and often outperform their synthetic alternatives. Data now shows how effective natural ingredients like Baobab, Okra, Marshmallow root, Aloe Vera, Shea butter and other natural botanicals are promoting long term good haircare. Our first point of call is always to find something that is natural, organic and effective. Our formulations are packed full of botanical ingredients and actives. Where possible we use certified Organic ingredients, natural or naturally derived. Our range has been certified 100% vegan by the Vegan Society and we are proud to showcase this. 

Ingredients: Aqua (Water), Decyl Glucoside, Cetearyl Alcohol, Hydroxypropyl Starch Phosphate, Lauryl Glucoside, Hydrolyzed Quinoa, *Aloe Barbadensis Leaf Juice Powder, *Persea Gratissima (Avocado) Oil, *Butyrospermum Parkii (Shea) Butter, Punica Granatum (Pomegranate) Sterols, *Rosmarinus Officinalis (Rosemary) Leaf Oil , *Brassica Oleracea Italica (Broccoli) Seed Oil, *Cocos Nucifera (Coconut) Oil, *Glycerin, Panthenol (Vitamin B5), Benzyl Alcohol, Glyceryl Stearate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-11, Citric Acid, Propanediol, Limonene, Dehydroacetic Avid, Sodium methyl cocoyl tuarate, *Citrus Aurantifolia (Lime) Oil, **Parfum (100% Natural Fragrance), Potassium Sorbate, Sodium Benzoate.

*Certified Organic Ingredients

**100% Pure Essential Oils

We use ECOCERT, ORGANIC SOIL ASSOCIATION and COSMOS certified Approved Preservation system on our products

Manufacturing and production
We chose to have all our products produced in the UK , in Hampshire and when choosing our packaging we also wanted our packing to be produced locally in the UK. We believe it’s important to source as locally as possible, reducing our environmental impact wherever possible. 

Accreditations: Our range has been certified 100% vegan by the Vegan Society and we are proud to showcase this. We have also been award Ethical Score of 92 – an excellent result by the Good Shopping Guide

Tried & Tested: All our products comply fully with European regulations and have been tested for their safety and stability by leading industry assessors at Cosmetic Safety Assessors.

Packaging: Our packaging is made up entirely of recyclable material. Please recycle

Our products never include
Silicones, sulphates, synthetic fragrances, parabens, colorants, PEGS, DEA, TEA, lanolin, propylene glycol. 

We do not use any genetically modified ingredients in our products. 

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This botanical recipe is naturally fragrance-free, silicone-free, sulphate-free, paraben-free, petrochemical-free, cruelty-free, suitable for vegetarians and vegans. Suitable for daily use.


Healthy hair has its own protection, but conventional shampoo can strip away that strength and your hairs natural oils. Our sulphate-free, low ph, low foam formula powerfully cleanses without stripping your hair of all its natural goodness. Suitable for all hair types especially hair that is prone to frizz, dryness and tangles. Works wonders on wavy, curly or frizzy hair. Made with organic shea butter, baobab, quinoa, calendula, avocado, coconut oil and gently scented with organic rosemary, mandarin and lavender.

Packed full of natural plant extracts for natures own remedies for cleansing (Organic Aloe Vera), nourishing hair (Organic shea butter and Rosemary), promoting a healthy scalp (Calendula, and Organic lavender), and boosting shine and softness (Organic Coconut oil, Baobab and Avocado).


Shampoo, Conditioner, Leave in-conditioner

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